Objectives
– Double Global Content annual revenues by 2012
– Compete for a greater share of ITV1 commissions
Actions
– New Global Content division
– Focus on high value genres
– Development spend up by 50%
– New talent strategy
– International expansion
– Targeted acquisitions
Dancing On Ice
won an audience of nearly 9 million viewers on ITV1 and is becoming a global hit.
Headcases (working title)
cutting edge comedy new to ITV1 in 2008.
The Royal Today
launched in the ITV1 daytime schedule in early 2008.
Main image:
Ich Bin Ein Star
the German version of I’m A Celebrity, ran for a third series in early 2008 on RTL and peaked with a 36.4% share.
– Double Global Content annual revenues by 2012
– Compete for a greater share of ITV1 commissions
Actions
– New Global Content division
– Focus on high value genres
– Development spend up by 50%
– New talent strategy
– International expansion
– Targeted acquisitions
Dancing On Ice
won an audience of nearly 9 million viewers on ITV1 and is becoming a global hit.
Headcases (working title)
cutting edge comedy new to ITV1 in 2008.
The Royal Today
launched in the ITV1 daytime schedule in early 2008.
Main image:
Ich Bin Ein Star
the German version of I’m A Celebrity, ran for a third series in early 2008 on RTL and peaked with a 36.4% share.
From Coronation Street to The Street, from Countdown to Dancing on Ice, from Tonight to This Morning, ITV Productions set the bar for ratings and quality.
The value of that content is deepening with opportunities for secondary exploitation from distribution to DVD sales and merchandising. And it is widening as content becomes an international business. Great formats like I’m A Celebrity are hits across the world. Content is global.
Global Content is ITV’s content division bringing together all of ITV’s UK and international production and distribution businesses.
ITV Productions is one of Europe’s leading commercial production companies producing more than 3,000 hours of original programming each year. ITV-produced programmes include some of the most popular shows on UK television, such as Coronation Street, Emmerdale, I’m a Celebrity and Dancing On Ice. ITV also produces programming for other channels such as The Street for the BBC, Brainiac for Sky and Countdown for Channel 4.
ITV Productions is a significant producer across a wide range of programme genres, including drama, soaps, entertainment, factual, daytime, arts, current affairs, quiz and game shows.
ITV Worldwide consists of Granada International, Granada Ventures and international production companies in America, Germany and Australia. Granada International sells programming from ITV Productions and many other independent producers worldwide. Granada Ventures is a major distributor of DVD entertainment in the UK and exploits merchandising and licensing in the UK and worldwide from both ITV-produced programmes and other rights owners. ITV has had considerable success in producing local versions of ITV and other UK programmes, including Hell’s Kitchen in the US, Dancing On Ice in Australia, and local versions of I’m A Celebrity and Come Dine with Me in Germany.
In 2007 ITV took a 25% equity holding in independent producer Mammoth, a controlling 51% stake in US production company Jaffe/Braunstein Entertainment and acquired entertainment quiz format producer 12 Yard.