Objectives
– Deliver £150 million in Online annual
revenues by 2010
– Make itv.com a top-10 UK entertainment
site by 2010
Actions
– Increase viewing of ITV on-demand content
– Build sites around key programme brands
and communities
– Deliver excellence in online ad sales
– Develop new online businesses



itvlocal.com
rolled out across all ITV regions in 2007.

Friends Reunited
continued to grow strongly in 2007 across the reunions, dating and family history sites.

itv.com
relaunched in 2007 and within weeks of launch attracted six million users in a single month
– Deliver £150 million in Online annual
revenues by 2010
– Make itv.com a top-10 UK entertainment
site by 2010
Actions
– Increase viewing of ITV on-demand content
– Build sites around key programme brands
and communities
– Deliver excellence in online ad sales
– Develop new online businesses



itvlocal.com
rolled out across all ITV regions in 2007.

Friends Reunited
continued to grow strongly in 2007 across the reunions, dating and family history sites.

itv.com
relaunched in 2007 and within weeks of launch attracted six million users in a single month

Suddenly new media isn’t so new any more. The broadband wagon is rolling. Streaming is mainstream.
itv.com includes full streamed access to all ITV channels, catch-up, clips and exclusive content. Within weeks of relaunch, it was attracting over 6 million users in a single month. itvlocal.com now offers information on where you live across all our regions, whilst to find out more about friends and family, more and more people are using Friends Reunited.
With TV viewing rising even as viewing of video content on the internet takes off, ITV can start to reap the online upside.
ITV’s online operations include itv.com, itvlocal.com, Friends Reunited, ITV’s new broadband joint venture and mobile services.
itv.com was relaunched in 2007 and offers ITV channels streamed online, plus access to further ITV programming, clips and exclusive content. itvlocal.com offers local information, news and services, mirroring the regional services offered by ITV1 onscreen. In 2007, itvlocal.com completed its roll out across all ITV regions. Both itv.com and itvlocal.com are primarily funded by online advertising.
Friends Reunited is a well-established and profitable group of sites offering reunion, family history and dating services, funded by subscription, transactional and advertising revenues. The reunion site has plans during the course of 2008 to migrate towards a “social networking” model with a greater emphasis on advertiser funding.
In 2007 ITV announced a joint venture with the BBC and Channel 4, seeking to offer online access to archive programming from the UK’s leading broadcasters. The service is due to launch during the course of 2008.
Mobile consists of our dedicated mobile portal with exclusive content and news, and the team also manage agreements with 3, Orange and Vodafone to broadcast a simulcast version of ITV1 to the operators’ 3G subscribers.
